What is Community Media?
Any type of media that is controlled and supported by a community. It can be any community - a neighborhood, town, city, geographic area - even a small group that has identical interests, goals or causes.
Community media is not commercial/corporate media, nor is it considered public media (such as public broadcasting). The idea is that the people are in control of the flow of communication and the information that is disseminated throughout the community. With the rise of blogs and social networks, community media has become a viable, credible, and a powerfully simple means of communication, from our own home towns to a world-wide public and global market.
For Amador Community News, my title as "Editor" is merely an ombudsman role. I respect the communities and groups that I assist and represent with the principles of community media. Accuracy - Thoroughness - Fairness - Transparency - Independence
Community Media, PR & Promo
It takes several years to develop a presence in a community - professional, business, or even personal. Remember when you were the "new kid in town/school", and everyone was checking you out, trying to find out who you were, where you came from, what your business was...basically, what you were all about?
Things haven't changed too much...a blessing and a curse. A blessing in that we can still live and believe in that Americana, hometown way of life. A curse in that we have to constantly battle an unsure economy, which brings with it the problems of customer/client trust...shady deals, spam and schemes, and most of all...exorbitant advertising and marketing costs. "You have to spend money to make money." Well, what happens when you have no money left?
If we pay too much attention to corporate media's spin, if we focus too much on celebrities lives instead of our own...we can sometimes forget that we actually live in a community of real people, where each person has something to give, whether young or old, rich or poor. It's about time, talent and treasure...and that doesn't mean it's always about about money. Once our eyes are opened to what is present and real about us, community media can only build and strengthen. It's all about connection, about communication and how we use it, whether it's Facebook or "facelook".